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Focus Group Survey – Customer Satisfaction

FOCUS GROUP

On 12 August 2016 at Dewan Bangsawan, LHDN Cyberjaya

Prof. Dr. Leow Chee Seng is involved in focus group among director of each department. The purpose of uses the focus group and its interaction as a way to gain information about a specific issue or focused.

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Prof. Dr. Leow Chee Seng as a moderator or interviewer who creates a permissive and nurturing environment that encourages different perceptions and points of view , without pressuring participants to vote , plan or reach consensus.

The group discussion is conducted several times with different session with similar types of participants to identify trends and patterns in perceptions . Systematic analysis of the discussions provides clues and insights as to how a product , service , or opportunity is perceived by the group.

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During focus group

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