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Who Should Attend?


This programme is specially designed for those who are keen on learning more about attitude and behaviour. The skills acquired can be applied to enhance their communication and influencing skills in their workplace. Thus it is particularly relevant to the following people who need the skills to help, engage, inform, influence, persuade, or convince people in their work:

  • Leaders and politicians
    It is essential for politician and leaders to understand human attitude and behaviour. By mastering the basic concept of attitude and behaviour, Leader and politicians can win and influence others at fingertips. Besides, the leader can demonstrate behaviour modification in stages to change the negative perception towards them. On the other hand, the leaders are more confident when giving speech by understanding their own non-verbal communication.
  • Business Owners, Entrepreneurs, Chief Executive Officers, Top Management
    The professionals deal with people each day. People skills are very important for them to survive and maintain in the top ladder. By understanding human attitude and behaviour, they are able to understand and others. By being empathetic towards human attitude and behaviour, they are able to boost their leadership, negotiation and people management skills
  • Teachers, lecturers, educators, trainers
    Educators need to be sensitive towards human attitude and behaviour. For instance, a primary school teacher can deal with children more efficiently and effectively when understand their attitude and behaviour. For example, they are able to initiate behaviour modification to those children with behavioural deviation. Besides, they are able to encourage and motivate children learning behaviour. Not only that, for a lecturer, they could improve their teaching skills of they understand fundamental of attitude and behaviour.
  • Marketers, sales professionals, human resource personnel and senior managers and advertising consultant
    A good marketer is able to understand the needs of the consumers. However, most communication in fact through non-verbal. Grasping knowledge of consumer attitude and behaviour help them to enhance strategic marketing planning. Human Resource professionals needs the knowledge of attitude and behaviour from recruitment, promotion,job placement and even conflict management.
  • Lawyers, Policeofficer, legitimate officer, prison’s officer, immigrationofficer, customs officers
    It is essential for legal officers to understand attitude and behaviour. Lie detection and deception identification can be enhanced with the learning skills in attitude and behaviour. Besides, by becoming proficient in attitude and behaviour, it reduces the false detection and enhances their skills in their work. For instance, understanding micro expressions help in fraud and deception detection. With accurate identification, this enhances their performance in work place.On the other hand, knowledge of attitude and behaviour also enhances the application of criminal detection as we are naturally able to detect if a suspect is telling the truth or trying to hide something.By observing their gestures, we can determine the congruency of their statements. A person tends to touch his mouth and nasal cavities when he is lying. One’s legs too are good indicators if someone is stating the truth; crossed legs in a defensive position often signify lying.It is also possible to check the veracity of someone’s statement by shaking their hands because our body temperature tends to drop when we are telling lies. Not only that, we should observe the eye movements. When a person is telling lies, their eyeballs move upward to the left because humans use the right brain to create stories when telling lies.
  • Doctors, nurses, psychologists, counsellors, pharmacists, health professionals
    Health care professionals such as doctors, psychologists, nurses and paramedic officers often apply the skills of understanding of attitude and behaviour in their therapy sessions. For example, In the first stage of psychotherapy which is known as the relationship building process, trust between clients and health care professionals need to be established before it is possible to move on to the stage of assessment and diagnosis. The care professionals can observe the client’s attitude and behaviour to determine if they can proceed further.
  • Parents, child care, child psychologist
    With children, a good understanding attitude and behaviour can result in far more fulfilling interactions. Learning good communication is an important parenting skill. Understanding a child’s capacities and limitations is very important if you want to communicate effectively with them. Knowing the right techniques in communicating effectively with children can make parenting enjoyable as a positive parent-child relationship is then firmly established.So, whether you are parenting a toddler or a teenager, give focus to good communication. This is the key to building self-esteem as well as establishing mutual respect. Also, take note that constant adaptability is needed as the period from birth to adolescence contains dramatic developments in cognitive functioning and social maturation.Children slowly develop abilities to go beyond perceptual appearance to think more abstractly about their environment. This then leads to acquiring information processing skills so that they can more readily organise and use what they learn about their environment. As such, listening to your child and paying close attention to non-verbal cues also play a critical role in establishing healthy communication.